Create Engaging Content Marketing

Are you throwing random content out there without a plan or strategy?

Inconsistent messaging reaches no one, and you’re likely not attracting the clients you want to serve.

Content Strategy Can Fix It

  • Stop wasting time with random content.
  • Deliver a consistent message.
  • Know what to say in your content marketing campaigns.
  • Start attracting the right clients.
  • Educate and nurture your audience.
  • Guide your leads down a path towards success.

How to Create Engaging Content

The steps for planning an effective content marketing strategy.

Client Persona Card

Understand Your Ideal Client

Fine tune your messaging by knowing who you’re speaking to and their path to success. 
  • Who do you want to work with?
  • What problems do they face?
  • How do you help them solve their problems?
  • What's Their Journey to Success?

Set Smart Goals

Create achievable and targeted goals that move you towards the business growth you want.

  • What do you want be known for?
  • Where's the best place to reach your audience?
  • How can you connect with your audience emotionally?
  • How much growth do you want and where?
Target Board with Goals
Woman planning marketing campaigns

Plan & Build Your Campaigns

Content marketing campaign strategy to deliver a consistent message and guide your audience to take action

  • Engage your audience and build awareness of your brand
  • Establish your authority with smart blogging
  • Nurture your leads and clients with email campaigns
  • Learn an intuitive system for planning future campaigns

Frequently Asked Questions (FAQs)

What is a Story Board?

A story board is an outline and snapshot of your ideal clients, their journey, their road blocks, and the transformation and solutions you offer. 

We’ll build your story board together through a series of 4 strategy sessions / coaching calls. Your story board is your plan and guide for all of  your messaging and content marketing.

What's included in The Content Road Map?

Through a series of strategy sessions and simple strategy worksheets, we’ll define and set your content marketing goals. Then, you’ll get a plan and strategy for reaching those goals.

Your plan includes a blogging strategy, a comprehensive and evergreen email nurturing campaign plan, and accompanying social media campaign recipes you can use over and over again. 

Do you manage social media accounts?

No. I do not manage your social media accounts or post on your behalf. I provide step-by-step campaign recipes for creating effective content marketing campaigns, provide a campaign planning Trello Board, and can recommend and help you set up social media scheduling tools.

Do you manage email marketing?

No. I do not manage your email marketing. Although I can recommend email marketing systems, you must obtain your own email marketing account. 

For an additional fee, I can help you set up your your automated email marketing campaigns. But I do not write, manage or respond to your emails. 

Do you write my content?

Writing content is not included in my content marketing strategy packages. 

If you’d like help writing your content, we can set up additional content coaching sessions. 

What is a strategy session?

A strategy session is a virtual recorded call that takes about 45 minutes. During our calls, we’ll go over your strategy worksheets, talk about your goals, discuss and refine your marketing plans, and talk about your messaging.   

It's Simple to Get Started

STEP ONE

Schedule an Introductory Call

Pick a time you’d like to talk and complete a simple project request form to schedule your FREE introductory call. 

During our call, we’ll talk briefly so I can learn about your business, your content marketing goals, and what content marketing strategy package makes the most sense for you.

At the end of our call, I’ll send you a proposal and invoice for your content strategy package.

STEP TWO

Strategy Sessions

Once you accept the proposal and pay the invoice, we’ll schedule your first Strategy Session. I will send you your first set of worksheets prior to our first strategy session. Additional strategy sessions will be scheduled after we complete each strategy session. 

STEP THREE

Project Review

During our final session, we’ll review your final content strategy plan. We’ll go over  it together and make sure you’re ready to start your first campaign.