Do You Need a Niche? If I could go back and start my business again, I would start by picking a niche. Even just thinking
Overnight success stories are popular. We tend to think they’re great motivators. But, do overnight success stories really motivate us or can they discourage us instead? Do they represent a false reality, a false hope, or just braggadocio? I know I’m not supposed to ask this question out loud, but I think it’s worth talking about.