Overnight success stories are popular. We tend to think they’re great motivators. But, do overnight success stories really motivate us or can they discourage us instead? Do they represent a false reality, a false hope, or just braggadocio? I know I’m not supposed to ask this question out loud, but I think it’s worth talking about.
Building a website is a lot like building a house. Very few of us would build a house without first thinking about what we need, creating a floor plan, and carefully choosing our building materials and contractors. As a smart website owner, you should also take the time to create a plan and a strategy for your website.
I believe your website is the perfect place to tell stories. By seeing your buyer’s journey as a story, you can deliver your message and your value in the same way our favorite stories connect with us. It’s almost like giving a gift to your audience – inviting them in to connect with you.
Have you ever stared in front of your computer screen struggling to come up with your next blog topic? I know I have! I’ll have a general vague idea about what I want to write about, but I just can’t seem to get started. Hubspot’s Blog Idea Generator to the Rescue.